Running a restaurant business profitably is difficult, and for a restaurant that has not adopted technology and is backward, it can be very difficult. Whether you’re up for the challenge or not, the software is changing the restaurant industry, and your entire life has already changed. Technology is growing around you without you even realizing it. It has also established great dominion over man.
The advent of technology has greatly benefited businesses. Technology makes most business activities easier today. When it comes to the restaurant industry, it can be seen that the advent of technology has brought great industrial changes.
The big companies already bringing innovations in their businesses based on some such digital transformations. Even though the need for technology in businesses is often questioned, the truth is that technology helps a business move forward efficiently and at the same time it makes business operations easy.
Data you ignored.
You are running a high transaction business, but almost all restaurants implement different solutions from transaction data. Let us examine some facts and examples.
Let us give you facts about the industry.
- Ignoring loyal members of your business.
- The software does not integrate with other parts of the business.
- Usage of email marketing.
- Customer experience management does not integrate with POS.
- You are not using the POS system.
When software can coordinate all the business activities and manage them very efficiently, it can help you take your business to another level. So many restaurants believe that technology is essential for
POS system
We know that the old system is still running in your business. There was a POS that was not used properly. It’s always been a cost center for any restaurant, but it’s essential.
Then the tablet comes with POS companies. They copied old solutions and adapted them to tablets, but lost the point, point of sale is a customer-to-business transaction.
Now you have a customer, Samuel, who came to your restaurant and bought something, you can not learn anything about him without a report.
Customer Experience Management
Samuel was invited to provide his feedback, and he did it. However, your customer experience management is not integrated with your POS, so there is no way to know what he ordered. Unless you manually check the data and look up the transaction for that day.
We currently have Samuel who spent some money, gave some feedback, and received a promo offer to redeem in exchange for providing that feedback, but there is no way for customer experience management software to track whether it has been redeemed or not. and if he has redeemed it, there is no way to know the ROI of that offer.
Restaurants Online Ordering Software
A few days later, Samuel ordered some food online from your shop, but you do not know that this is your old customer who came to your shop a few days ago because your online ordering software is not integrated with other parts of the restaurant.
The platform for email marketing
You’re going to send some special offers on an email marketing platform, such as your special dishes, special offers, and combo offers to Samuel. Of course, you do not know who Samuel is, so you blindly send emails and expect them to reach him. Businesses never depend on expectations, that depends on data.
Loyalty program
Now Samuel joins your customer loyalty program, you can target him once a year, you have no previous history of Samuel, it’s completely absurd for you to continue in irrelevant marketing. It is not possible to do business with the doors closed.
What is the point?
As discussed above, the implementation of non-integrated solutions will be negatively affected. With the LithosPOS solution we create an automated profile for each person that comes to your business, 97% regardless of whether they are a loyal member or not.
The moment Rebecca visits the restaurant, we create her profile, and one day she gives her feedback on our service. We already know it is Rebecca, we know all the transaction data displayed in the feedback form, even to ask specific questions about the items she ordered. A few days later, Rebecca ordered some food online from our shop, her transactions are automatically updated on her profile and we know about her likes and dislikes. so with the report, it simplifies marketing to an individual customer of your business, the time she receives an email with her coupon, we are actively looking for her to return to the restaurant and retrieve her coupon. Once the coupon is redeemed, Lithos Platform automatically updates.
Conclusion
It’s time to make a decision, and we think all of this is clear to you. The restaurant is changing its current style and technology is changing the industry. It is essential to defeat the opponent before they can defeat you. Otherwise, you will not last long.
As one of the most important restaurant POS software solutions, LithosPOS offers an innovative loyalty system for your business. We offer you an automated customer profile building system. LithosPOS automatically creates a profile for each customer when they come to your restaurant. You can track your customers and advertise to them properly. We have a very intelligent machine learning and artificial intelligence system to learn over time and become more effective.
You can also read our Blogs such as Restaurant POS With Online Ordering, Get to Know Your Customer Using POS Software, The perfect POS Software, Know About iPad POS Software.