What I Wish Everyone Knew About Restaurant Online Presence.

Today there are very few people who do not use social media. By 2021, 4.48 billion users worldwide will be using social media. Online presence has become an integral part of humanity. Therefore, using them for business will be 100% successful. Today, restaurant online presence is compulsory. 

Having an online presence will increase your customer retention and sales. The biggest example of this is the shift from customers to online ordering.

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Some tips to Achieve Your Restaurant Online Presence

You can now increase the online presence of your restaurant. If using the right tips.

Social media

As mentioned earlier, social media is used by 4.48 billion users worldwide. so social media can increase your restaurant’s online presence. Let’s take a look at how restaurants can use social media.

These are the social media commonly used by the restaurant industry.

• Facebook
• YouTube
• Twitter
• Instagram
• Pinterest

Instagram

You can start a page on Facebook and Instagram in the name of your restaurant. This will allow you to upload pictures and videos of your restaurant and let customers know about your new offers, resources, and services.

Stories are vertical photos or videos that disappear 24 hours after being posted on Instagram. You can leave comments and polls on the story to understand the ideas and needs of the customers. Stories can engage customers and create your own Instagram account Growth.

Instagram Features

Stories

Here are some ideas that will help you share your Instagram stories

• Use polls
• Share your restaurant’s creative pictures and videos
• Share behind the scenes.
• Make videos with your customers and post on stories and tag those customers.
• Get personal with the audience
• Ask them personal questions
• Run quizzes and games
• Make educational videos
• Host giveaways

Upload at least 1 story a day. Post at least 3 – 6 stories a day.

Feed

The Instagram feed is your main Instagram profile, you can upload photos and videos you post there. These feeds show up in your followers’ feeds and follow any hashtags you use in your post

You can try different formats in the feed

• Carousels
• Reel shares
• IGTV Shares
• Single pages

Instagram Reels

Instagram reels are short videos that can create and share engagement.

Reels ideas that your restaurant can implement to boost sales

• Don’t make it too long
• Inspire your cooking style
• Make it entertaining
• Use viral music
• Do follow Instagram community guidelines
• Make challenges

IGTV

Instagram IGTV lets you share longer videos.

IGTV ideas that your restaurant can implement to boost sales

• Answer the Questions Your Followers Have Asked (Q & A Videos)
• Session on food and hygiene
• Customer reviews about your dishes
• Share the Ingredients of Your Favorite Recipes
• Create Tutorials and How to Videos

Of course, Instagram is very helpful in enhancing the online presence of your restaurant. There are also various paid promotion options on Instagram. Business.Facebook can be used for paid advertising

Facebook

By 2021, Facebook will have 2.85 billion monthly active users worldwide. Facebook is great for restaurants. In addition to paid advertising as you do on Instagram above, you can also do organic tactics for your online presence.

Why Facebook for your restaurant

Facebook is a social networking site

Facebook is not free, but you will get millions of target audiences from Facebook because Facebook is a social networking site. Surely you can turn them into your potential customers

Information sharing

Sharing is possible because Facebook is a social network site. You can share photos, events, offers, and the location of your business so that customers can see it and you can get the business.

Interactive

Facebook is easier to manage and personalize when compared to a website.

Personal touch with customers

Facebook allows you to stay in touch with your customers. During the various quizzes and quizzes, you can ask the opinions of the customers and keep in good touch with them.

Website traffic

If your restaurant has a website you can bring traffic to it. Customers can post the link on the website and visit the website. This will help increase the traffic to your blog.

YouTube

YouTube is a video-sharing network. You can create a channel and upload your restaurant videos. Users can view, like, share and subscribe. And you will be rewarded from YouTube. and this will increase your restaurant’s online presence.

Pinterest

Pinterest is very suitable for restaurants because it is a visual discovery engine. You will find inspiring recipes, home and style inspiration, and more ideas. When you find Pins you love, save them to boards to keep your ideas designed and easy to find. and this will increase your restaurant’s online presence.

Google My Business

Google My Business – Helps customers find your business address, opening hours, phone number, and your pictures. Listing on Google My Business is the first step in your online presence. Because getting your business done is very beneficial to the person who is looking for your services. and this will increase your restaurant’s online presence.

Benefits of Google My Business

• Cost-Effective
• Visibility on Google Search & Maps
• Upload Posts, Like Videos Images, Etc.
• Messaging with the customer is possible.
• Customers can see the opening and closing time
• can give website Link
• Menus now available for Restaurants GMBs

Directories

When people research restaurants online they rely on different restaurant listing directories. So add your pictures, reviews, and contact details to similar sites. and this will increase your restaurant’s online presence.

List of top restaurant listing directories

• tripadvisor.com
• opentable.com
• zomato.com
• grubhub.com
• happycow.net
• delivery.com

Online ordering

Third-party integration is possible through Lithospos. You do not even need your delivery platform as there are many third parties available like Zomato, Swiggy, Uber Eats, Talabat, etc.

Third-party integration is also a way for you to increase sales. It also helps to enhance your brand image. and This will

Third-party integration is also a way for you to increase sales. It also helps to enhance your brand image.

• Restaurant POS With Online Ordering
• Why you Need a Restaurant Management System in 2021

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