Customers are the king of business. With the help of our article Get to Know Your Customer Using POS Software, I will tell you the tips you need.
As a business owner, you need to know your customers. Only when you understand the customer and do business can you reach the goal of success of your business. As a retail business, you need to keep track of every single customer who comes into the store. The profiles of each customer will be created automatically with the help of POS software. Usually, a profile can show each person’s name, phone number, purchase history, etc. A business can never be successful considering that it keeps customer information, It is based on how that data is used.
There are many ways to connect with your customers and in this blog, we will discuss how to utilize this data.
Creating a customer profile is a very simple task. The accountant can create a customer profile during the transaction and add contact information such as the customer’s phone number, email, or mailing address to the profile. It will store CRM of your POS software Conversations or interactions with a customer are usually only possible when they are in your store, and as you know, establishing a good relationship with a customer can help the business grow. You keep customer contact details so you can keep in touch and know them even when they are out of the store.
When a customer’s purchase history is added to the profile, you can find out how much he spends on each purchase, their purchase time, and favorite products. Promotional activities can then be done using this data. For example, you have a customer named Hari whose profile on your POS software contains his purchase history. With the help of data in the profile, you can understand his favorite products and promote the product including special offers through emails, SMS, or WhatsApp messages.
Loyalty
A loyal customer is the property of any business. Understanding loyal customers is very important. This process can be made easier with the help of POS software. You can keep track of your customers and get to know loyal customers as each customer makes each purchase. They expect something more than just buying. It is very important to satisfy them.
Offers When Gift gives your loyal customers a chance to attract them back to the store and grow their business. It also encourages the customer to visit your store regularly.
The most lucrative business today is an online business. With the help of POS software, you can integrate your store or restaurant into an online platform. You can do business with or without an aggregator. You can also find customers who are interest in online business, track them and send promotions. The offers and other considerations they receive in the online business will make them more engaged on the online platform.
By making the customer a part of your business they can create some personal attachment to the business. Giving their next order a discount coupon will make the customer even happier even if it is a small discount.
ask them to give you feedback about the service you provided. You can enter a URL and ask them to answer the questions contained therein. Also, you need to make sure that you consider the feedback they provide. You should always be prepared to answer any questions that may arise in their feedback.
Social welfare activities
Donate blood and raise funds as part of your social work. Your business has a lot more commitment to the community than just a business. Rather than maximizing profits, try to be involved in social activities. Involve your customers who are interest in social work as well. This will lead to a closer relationship with the customer.
Conclusion
We discussed a few tips above to help you understand your customer. and how the customer relationship management process works with the help of POS software. Using stored data to understand your loyal customers, how to do promotional activities, how to make a customer a part of the business, and many other things to discuss with you. All you have to do is find the perfect POS software. You have thousands of POS software in front of you, but try to choose software providers that provide 24/7 services. Our LithopPOS POS software works well and covers all the above points.
Technology helps to speed up your business operations. customers always looking for better service. by investing in technology it is possible to offer a premium customer experience. As you know QSR restaurants are surrounded by speedy business operations. by identifying your business operations you can understand where you want to invest technology.
Invest in technology like a POS system to speed up your QSR operations. With POS software installed, you can efficiently manage your entire business. It allows you to simplify operations such as inventory, customers, sales, employees, payments, online ordering, and more.
The growth of technologies in this digital age is beyond our imagination, and it is essential for food businesses like QSR(Quick service restaurants) to manage and enhance their customer experience.
QSR integrated POS
POS is a modern-day cash register. It aims to strengthen the overall operations of your business. Integrating your various business operations with POS can help you to manage everything in a centralized platform.
A payment-integrated POS software will help you simplify all your payment transactions and enhance customer satisfaction. Customers can choose payment partners and any payment methods. it will enhance your customer experience.
Running multiple businesses and managing and keeping the efficiency of both of them are challenging, especially inventory, employees, and customer operations. You can automate all those operations using POS software.
If you are running an online and offline business, you can automate your inventory operations. When a order placed on online or offline the stock will automatically deduct from the inventory. If a stock going to out of stock the software will anotify you, so you can reorder the item and always make sur the availability of dishes.
By doing business with online food aggragators can help you scale your business to online and get increased brand exposure. Smart POS software like LithosPOS can be integrated with leading third party food aggragators such as Zomato, Swiggy, Uber Eats, and Talabat.
Pro tip: Report and analytics is one the main feature of Point of sale software. You will get realtime, weakly and monthly data and analyze your performance of your business. It collects customer data such as their contact details purchase history and more. You can use their customer details for social media and marketing campaigns.
You can also use real-time analytics to know what current sales are, what items are selling most, how much raw material is in stock, your peak times, and more.
Without a QSR-integrated POS
To understand the requirements of an integrated QSR POS you need to make sure that your quick-service restaurant works without the help of POS software.
Performance of staff
It is very difficult for one employee to take and deliver two or more orders at the same time. This causes the servers to run non-stop. When they have to work harder than the average job, it can lead to their resignation. So hiring employees becomes a never-ending task.
promotion
As discussed earlier, data is everything. Proper marketing processes are possible based on customer information. There is no point in sending promotions through endless marketing platforms without the right targeted people. This will cost you more money.
Customer waiting time
Food preparation begins only when the server takes orders and delivers them to the kitchen. The customer receives the food from the kitchen after informing the server that the food is ready. Since such a large process takes a lot of time, it will also take time for the ordered customer to get the food. This will discourage the customer and prevent them from coming to the restaurant.
Features of QSR POS
Take a look at the benefits of connecting a point-of-sale to your quick-service restaurant. As we discussed the disadvantages of not having a POS system, we will also discuss the features of the integrated QSR POS system. here is everything you need to know about QSR POS
Speed
The idea of speeding up the service is the most important thing for a quick-service restaurant. The idea of speeding up the service is the most important thing of a quick-service restaurant. While order processing speeds up, the rest is likely to speed up.
Power of inventory management
Inventory POS software can fix stock availability shortfalls. For example, suppose John is a drive-through customer and he orders a chicken burger. If you do not have enough chicken to fulfill his order, you will lose customer John. You may sometimes forget to check stocks, but it is essential to check.
The importance of POS software can be seen here. In the live inventory management system of the POS, the quantity of each component can be uploaded to the system at the time of purchase and then tracked. The software will notify you of stock changes (more or less) whether they are vegetables or basic items.
Report
Based on the reports, POS software can understand the changes that need to be made in your business. As a business owner, you need to know everything about accounting, sales, employees, and payments, but you may not understand very detailed graphs and other data. The ports, analytics, and associates available from POS software are simple and straightforward.
Mobile POS
QSR POS software can run on Android and iOS devices with the help of smartphones. When you feel busy or have a long queue you can take orders with the help of a handheld device. This will also allow the customer to receive the order immediately.
Delivery
In-house, drive-through, and delivery orders at QSR are very important. All of this can be properly organized and categorized using a POS integrated QSR. It also helps in tracking delivery orders and receiving orders.
Menu management
Changes to the menu can be easily changed with the help of POS software. Existing items can be removed from the menu and replaced with new ones. This protects you from customers being told that the items on the menu are not available.
Customer Relationship Management
The information will be stored in the QSR POS software as soon as the customer places an order. This data can be used to send email campaigns and SMS. by targeting the customer and sending special offers and gifts that will make them want to come to your QSR . and you will be able to understand your loyal customers and do promotional activities with special consideration.
Payment integration
Since the methods of accepting payments are different, your QSR must be equipped with online payments, debit/credit card payments, integrated with the QSR POS software. Your QSR POS must be fully integrated with different payment partners such as PhonePe, Mosambee, UPI, pine labs, mSwipe, square, PayPal, SumUp, Stripe, MTN Momo, etc. and you are responsible for acting accordingly when choosing a customer payment option.
Safe from theft
It is your responsibility to ensure that employees are loyal. However, your fear that some employees will steal money is coincidental. The integrated QSR POS will eliminate your fears. it also Enables live tracking of inventory and cash registers. Permission to use them is limited to certain people, which eliminates the fear of losing money even on busy days.
As we understand the features of a QSR POS, we need to find the answer to the question of what are its benefits. here is everything you need to know about QSR POS.
Availability of hardware
Flexible POS software can work on different OS. POS can easily run on your phone, iPad, tablet, or desktop. You can also run the software on multiple players at the same time. You do not have to buy a new one as the hardware is very readily available.
Quick service
Since QSR is not a POS fixed device, employees are free to move around the shop. Also, this will help them reduce the hassle of running from the customer’s table to the main server. You can provide fast service.
Updates on the menu
Changes to the menu are not predetermined, and for some reason, some items may need to be removed from the menu. This process needs to be speeded up. Your QSR POS will have a menu management system that can be easily added and removed.
Increase in sales
The list of quick-service restaurants is always rich with customers. This will increase your profit through the implementation of a QSR POS. This is because POS creates remarkable activities in your business.
Avoid wastage of food
Real-time data obtained with the help of POS software must be used properly. It is possible to know the sales every day so that you can know about the sales that may happen in a day and which items are mostly sold on which days. It will help you to prepare food in advance accordingly. Also, help you to reduce spending money and waste of food.
Avoid human errors
Errors are human instinct. Errors in writing orders on paper from the server-client and changes in communication may adversely affect a restaurant. Orders must be placed according to the customer’s wishes. For example, the customer may have told the server not to freeze the ordering juice, but the server may forget it due to a walk into the kitchen. When cold juice reaches the customer’s table, he will be dissatisfied with it. A QSR POS can solve all this. All orders can be placed directly in the kitchen according to a few table numbers and the item they ordered can be a plus. It also implements flawless service as it allows the customer to take orders manually.
Based on your business type
There are several types of QSR, and the purpose of each item is different. If you have a pizzeria, there is no point in using the QSR POS of a retail shop. It is important to bring POS software based on your related business structure. You can make changes to the QSR POS based on the structure of each business.
Running a restaurant business profitably is difficult, and for a restaurant that has not adopted technology and is backward, it can be very difficult. Whether you’re up for the challenge or not, the software is changing the restaurant industry, and your entire life has already changed. Technology is growing around you without you even realizing it. It has also established great dominion over man.
The advent of technology has greatly benefited businesses. Technology makes most business activities easier today. When it comes to the restaurant industry, it can be seen that the advent of technology has brought great industrial changes.
The big companies already bringing innovations in their businesses based on some such digital transformations. Even though the need for technology in businesses is often questioned, the truth is that technology helps a business move forward efficiently and at the same time it makes business operations easy.
Data you ignored.
You are running a high transaction business, but almost all restaurants implement different solutions from transaction data. Let us examine some facts and examples.
Let us give you facts about the industry.
Ignoring loyal members of your business.
The software does not integrate with other parts of the business.
Usage of email marketing.
Customer experience management does not integrate with POS.
You are not using the POS system.
When software can coordinate all the business activities and manage them very efficiently, it can help you take your business to another level. So many restaurants believe that technology is essential for
POS system
We know that the old system is still running in your business. There was a POS that was not used properly. It’s always been a cost center for any restaurant, but it’s essential.
Then the tablet comes with POS companies. They copied old solutions and adapted them to tablets, but lost the point, point of sale is a customer-to-business transaction.
Now you have a customer, Samuel, who came to your restaurant and bought something, you can not learn anything about him without a report.
Customer Experience Management
Samuel was invited to provide his feedback, and he did it. However, your customer experience management is not integrated with your POS, so there is no way to know what he ordered. Unless you manually check the data and look up the transaction for that day.
We currently have Samuel who spent some money, gave some feedback, and received a promo offer to redeem in exchange for providing that feedback, but there is no way for customer experience management software to track whether it has been redeemed or not. and if he has redeemed it, there is no way to know the ROI of that offer.
Restaurants Online Ordering Software
A few days later, Samuel ordered some food online from your shop, but you do not know that this is your old customer who came to your shop a few days ago because your online ordering software is not integrated with other parts of the restaurant.
The platform for email marketing
You’re going to send some special offers on an email marketing platform, such as your special dishes, special offers, and combo offers to Samuel. Of course, you do not know who Samuel is, so you blindly send emails and expect them to reach him. Businesses never depend on expectations, that depends on data.
Loyalty program
Now Samuel joins your customer loyalty program, you can target him once a year, you have no previous history of Samuel, it’s completely absurd for you to continue in irrelevant marketing. It is not possible to do business with the doors closed.
As discussed above, the implementation of non-integrated solutions will be negatively affected. With the LithosPOS solution we create an automated profile for each person that comes to your business, 97% regardless of whether they are a loyal member or not.
The moment Rebecca visits the restaurant, we create her profile, and one day she gives her feedback on our service. We already know it is Rebecca, we know all the transaction data displayed in the feedback form, even to ask specific questions about the items she ordered. A few days later, Rebecca ordered some food online from our shop, her transactions are automatically updated on her profile and we know about her likes and dislikes. so with the report, it simplifies marketing to an individual customer of your business, the time she receives an email with her coupon, we are actively looking for her to return to the restaurant and retrieve her coupon. Once the coupon is redeemed, Lithos Platform automatically updates.
It’s time to make a decision, and we think all of this is clear to you. The restaurant is changing its current style and technology is changing the industry. It is essential to defeat the opponent before they can defeat you. Otherwise, you will not last long.
As one of the most important restaurant POS software solutions, LithosPOS offers an innovative loyalty system for your business. We offer you an automated customer profile building system. LithosPOS automatically creates a profile for each customer when they come to your restaurant. You can track your customers and advertise to them properly. We have a very intelligent machine learning and artificial intelligence system to learn over time and become more effective.
The Need FOR Supermarket POS Software is a broad concept. In this blog we discuss with you the knowledge gained as part of our research. As everyone knows, a supermarket is a very busy place. It’s always busy because there are different items to buy. With the covid-19 virus, some supermarkets found it very difficult to give instructions to their employees and control customers. But some of the supermarkets that have been updated already have features like POS, so they can handle all of this easily.
If yours is a minimart or supermarket, we need to examine how a point-of-sale system can help your business. Are you bringing a new POS system into your business or changing the old point of sale system? Of course, by the time you finish reading this blog, it will be enough to make the right decision.
With the help of a powerful supermarket POS system, you can prevent all the obstacles that can come to a supermarket business and improve customer experience.
Supermarket POS Software
It is important to know the benefits of Supermarket POS Software. Because you need to know how it affects your business. Otherwise, the POS you choose for your business will be useless. Let’s look at the benefits.
Comprehensive Data
Human errors are common. For a supermarket, those mistakes can affect the business in a significant way. You can’t prevent these errors even if you are very careful, but the supermarket point of sale software takes over this task. Be it reports, sales, inventory, or any other business-related data, a POS displays accurate data. to enhance the better shopping experience with specific product information and receipts.
A customer who comes to a supermarket does not know where they can find products that they intend to buy. By accessing your supermarket POS software you can simply look up where it is arranged and you can also give instructions to your consumers. Better customer experience brings more sales. A significant event that determines the buyer experience is the volume of time it takes to check out of the store. With an intelligent point of sale system, the checkout process can be speeded up. You can also ask for customer feedback, store consumer information, and issue paperless receipts with your supermarket POS software. You need to convince every buyer that they are part of your business. This will head to greater customer satisfaction.
Products & Inventory
For a supermarket, it is essential to check if the goods are in stock. Otherwise, people will be deterred from coming to your store. Being overstocked is also not good. The POS software keeps a tab on what is available in your inventory, what is running low, the expiration date of the purchased goods, etc. also you can access information for where your products are arranged. Our article, The POS Software, adds important points that a POS software should have.
Accounting
It is compulsory to track cash flow for different reasons. This includes cost reduction and savings maximization. with supermarket POS Any time you can change the product prices across all your outlets and allow yearly budgets. It additionally allows you to efficiently maintain accounting data.
Customer Relationship Management (CRM)
Customer relationship management is one of the most important benefits of a point of sale system. Store each consumer’s complete profile that shops from your supermarket. Each profile usually contains details about demographics, preferences, and purchase history. Using the CRM feature on your POS software helps you target the market and send promotions to customers based on their buying behavior and other specific preferences.
Reports and Analytics
If you want to improve your business, it’s only through proper analysis. Based on a good report it is possible to understand the changes to be made in the growth of the business ahead and the shortcomings of the business in the present business. and it also It helps to understand the changes in sales that may occur on certain days. Sales do not have to be the same every day. Special days are likely to have more sales, so that particular products can be stocked more and those with fewer sales can be stocked in smaller quantities. Lack of goods when customers come to the store will prevent them from coming to your supermarket. A perfect POS software solves this problem.
The point of sale system must require features like easily being able to distribute and process gift cards. One of the best ways to improve your sales is with a gift card. If your point-of-sale system allows a gift card feature, you can simply ring up, issue gift cards, process them, and allow store credit refunds.
Also, you have to integrate different payment partners like UPI, PhonePe, Mosambee, pine labs, mSwipe, sum up, Square, PayPal, SumUp, Stripe, MTN Momo, etc POS software and by scanning a simple QR the customers can pay money. They may ask you to pay through those payment partners.
