Why do you need a QR code menu for your restaurant? we are excited to talk about the QR code menu for contactless ordering. Can you believe that 52% of restaurants in the US have already switched to QR code menus? they believe that by using QR codes they can simplify and offer a premium customer experience.
As a restaurant owner, what have you done to grow your business? But the relevant question is what has been done to penetrate it in this digital age.
It is very important to stay updated. That means being updated. Everything that influences the growth of a business is innovation. So if you have an innovative competitor, he will get more benefits from the business. Because businesses in the digital world will have to rely on technology.
Let’s move on to that point. In this article, we are going to discuss the need for a QR code menu in restaurants
In our research, we found that most people don’t know about the QR code menu. Here we discuss everything you need to know about the use of QR codes.
Contents were are going to discuss in this blog
- What is the QR code menu?
- How does the QR Code ordering system work?
- Benefits of a QR Code Menu
The QR code menu
What is the QR code menu?
We can say the QR Code menu is a digital menu. that diners can access through their smartphones after scanning a QR code. The most important advantage is that the customer can order items without the help of a server.
It is more convenient for the customer as it is more flexible with orders. The problem with the QR code menu is that all customers must be smartphone users. But we can say that this is an amazing invention in the restaurant industry. We have a lot to discuss in this article, so let’s get to the point.
How does the QR Code ordering system work?
With the help of POS software, you can automate your ordering process. When a customer placed an order by using the QR code menu the order will be directly transferred to POS and kitchen.
Customer likes to get freedom on their orders. They would like to make orders and pay themselves. So generate and print your QR code menu, and place it on the table. Then customer can access the menu by using their mobile device.
It is a digital menu so the customer can understand each item clearly. Digital menus can add multiple photos of each item. So the customer no need to rely on waiters. Customers can also mention their prefernces on orders.
When customer plce an order the order will transfer to the kitchen and POS. So th POS record every orders and details. kitchen order ticket (KOT) will be visible on KDS screen.
Chef prepare food without any delay and server delivering the food to customer at the right time.
Benefits of a QR Code Menu
When compared to printed menu, digital menu has so many benefits. Especially if you are consistantly changing your menu. Let us discuss the advantages of the QR Code menu.
Increase ordering value
Studies show that getting more orders from customers who use the QR code menu when compared to printed menus.
That is human psychology. The customer feels flexible when they order themselves.
Let us explain this with an example: Two restaurants are called X and Y. Restaurant X is only using a printed menu. Suppose a customer named Zack comes to a restaurant called X. The server immediately approaches him to place an order. Zack feels pressured to make a quick decision, and he orders an item from the menu.
Now think about a restaurant called Y they use a QR code menu. A customer called Roy came to the restaurant and ordered an item through his smartphone. He doesn’t feel under pressure to decide and is more at ease adding more menu items. He will order more items.
It is psychology You can increase your average order value by up to 40%
Employee and customer contact in pandemic situations.
We know how much devastation the Covid Pandemic has wreaked on every country. We need to be safe in pandemic situations. As a restaurant owner, you are responsible for the safety of customers and employees. You need to think about how you can bring social distancing into your restaurant.
Communicating with the customer to take the order from time to time is very risky. The first step is to cut the face-to-face transactions between the customer and the staff.
Digital menus can be used for this. Customer orders are placed and delivered to the kitchen display system with the help of POS software.
All they (servers) have to do is approach the customer to serve the food. This is the only time customers and servers face each other. You need to set an example for others during this time of the covid pandemic. Let’s fight together against covid-19.
Menu changes
Menus are always changing. You need to make changes according to the availability of each dish.
Think printing a menu that changes from day to day is a big deal. Printing is also costly.
If no changes are being made to the menu. the customer will be disappointed to hear that the item is not available at the time of ordering.
Let’s see what the solution is.
The QR code menu or digital menu allows you to add and remove items to your menu in real-time. you can change items, images, prices, etc.
There are no printing costs. any changes you can make from an iPad, Android, or any other device. It’s faster and easier.
Even if you are away from the restaurant, you can access the cloud and make changes to the menu.
Better menu
For restaurants that use a printed menu. There are so many limitations. You can only add a limited number of items and details (names, descriptions, images, etc.)
For example, suppose you add an item, a burger, to your menu. Ofcourse, you can’t show multiple photos of the burger in it. And you cannot include all the descriptions of the burger except to give a small description of it.
I know you are curious to know how the QR code menu works best from this.
It is a good idea for the customer to see many photos of the item on the menu and learn more about it.
By using the digital menu, you can give different photos of the burger. Showcase your items to customers with multiple images with more content. so that the customer can know about the item and order without the help of a server.
Chance of misunderstanding
A misunderstanding between the customer and the server can hurt you. Passing customer orders accurately to the kitchen is very difficult. Especially if you are using paper KOT it may get torn or the chef may not understand the order given by the server.
When the customer does not receive the ordered food, it causes dissatisfaction in the customer.
Mistakes are human nature. But it is very important to take precautions to avoid mistakes.
All this is due to the use of the printed menu. But the QR code menu overcomes all such problems. Customers order items via their smartphones according to their preferences and transfer them to KDS (kitchen display system). There is no way to misunderstand.
Menu design
I mentioned earlier about human psychology. The fact is that it is very important in the restaurant business.
Be sure to fill the belly and heart of those who eat. Not just the food served but also the visual experience is very important.
A customer entering a restaurant will notice your interior first. After that, their main focus will be on the menu.
The digital menu gives a new experience. It is more attractive with UX designs. When the menu is rich with different colors and photos, of course, this will give the customer a new experience.
Do not waste time
The fact is that in this digital age no one has time. For a quick-service restaurant, they need to serve food without disappointing the customer. They do not like to wait too long for food.
For example: in a busy restaurant, the servers may be busy with order taking, order transferring to the kitchen, food serving, and billings.
The problem here is that customers are not getting the attention that they expect. It will frustrate their minds.
With the QR code ordering system, you don’t have to worry about the customers. The customer will place an order by scanning the QR code. They can scan the QR code with their smartphone and order the food of their choice. All the staff has to do is serve the food. Isn’t this a golden solution?
Use the data
Business data is really important. If you properly use it, you can grow your business. The importance of data in this 2022 period is so important. Today, a lot of businesses are advertising through social media and other email platforms.
Think Advertising is a must-have for any business promoting any product or service. If you have the right audience or audience information. you can target your audience through organic methods without having to pay.
For example:, a customer named Roy comes to the restaurant. When he starts ordering with the QR code menu, he sees the option to link to his Instagram, Facebook, or Gmail. He immediately links to any of them. An account named Roy will be created using POS software.
If it is linked to his Instagram you can share your promotional activities through it. If the link is an email, you can be promoted via email. Instead of targeting those who are not your audience. Target based on the data that you have. Save time and money.
You can bring information about your new dishes to customers. and keep in touch with the customer even outside of the business. It’s really helpful.
You are ready to choose
Very lucky to have everything under one umbrella. Of course, you are able to select a QR code system.
Make sure you are updated in business. technology is getting more by using it you can simplify your business operations. We had to write this article because we understand the problems you are facing.
Of course, you are ready to choose. Our restaurant POS system includes all the above points. This article you read is from one of the leading POS system providers in the industry. We are sure you will make the right choice. There are no proper service providers other than us.